Poetry of the subject is a series of poems inspired by the ridiculous amount of junk mail sended by brands, institutions or companies daily.

Every brand and blogger writes to us every day in an attempt to catch our attention but getting the exact opposite; we ignore all the messages and our inbox just keeps filling with unread newsletters and promos.

For a better chance to compete, brands and companies have come out with a new genre: the genre of the subject.

Creating a catchy subject is a new art. A failed one.

For these pieces I stitched together random email subject lines to decipher the hidden message that all the ads, promos and newsletters create in my inbox.